How Twin Cities’ Super Bowl hotel performance stacks up

Since 2011, STR has looked at the impact the Super Bowl has on the host city from a hotel perspective, both in terms of absolute performance and year-over-year change.

We have been particularly interested to see the impact this year on the Minneapolis/St. Paul market, the third-smallest hotel market of the last eight Super Bowls, and the smallest since New Orleans in 2013. The size of the market, among with other factors, led to high expectations of potential revenue-per-available-room increases on Super Bowl weekend.

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